Advil Recreation

Advil Print Ad Original

This week I analyzed an Advil print ad and recreated my own using Adobe Photoshop using same color, contrast, design, and typeface. Original Advil Ad from 2016.[https://docs.google.com/document/d/1JLsLpNRlXIfKMs8DJl2i1msQ4WHvE7xEqiVZDhH8qig/edit

The original print ad depicts what a body can do with the help of Advil.

Design

The design is center aligned. The yellow is a strong contrast from the sepia background. It is also the same yellow used on Advil bottles. The proximity of the typeface with the woman is to bring the eye to the elbow and what she is doing.

Typeface

The typeface for the main font is sans serif. It is also is all caps in bright yellow to bring the eye to the purpose if the message. The typeface is used throughout the ad. The advil typeface is slab serif that represents the product itself from the containers.

Color

The color for the picture is sepia. It helps the viewer focus on the bright yellow text. But it does not overshadow what the picture is about.

New Ad Created

In this ad, I used a photo of a man rock climbing provided by Patrick Hendry on Unsplash. Thank you for such a great photo! I used Adobe Photoshop to recreate the ad.

Design

Because the photo was set with the man in the middle, I moved the typeface to the left of the rock climber. This was to focus specifically on the knees. I decided to push the typeface to the left of the ad centered around the knee. I continued this with the upper font as well to keep the alignment.

Typeface

The typeface for the main working is Erbima Bold. For the word Advil, I used Minion Variable Concept. I also matched the size and bold of the original ad.

Color

I used the eyedropper in Photoshop from the original ad on the typeface, saved it to my color palette, then used it in the recreated ad. I also changed the color photograph to sepia to replicate the original ad.

Wrap Up

Using design, typeface, and color, I was able to recreate the ad for Advil all within Photoshop. It gives the same concept with the pain-free activities that are performed with using Advil.